Primary Colors
Our primary brand colors are white and black. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.
Black
#000000
White
#ffffff
Shades of Grey
#CCCCCC
#808080
#404040
#212123
#161617
Secondary Colors
Green and Red are our 2 secondary colors, directly leaning into a trader first identity, with green being the default accent color.
Green
#00B578
#009160
#00714B
#004830
#002D1E
Tints of #00B578

100%
80%


60%
40%

25%

Red
#D86371
#AD4F5A
#873E47
#56282D
#36191C
Tints of #D86371
100%

80%

60%

40%

25$
Orange
#D68C35
#AB702B
#805420
#553815
#35230D
Tints of #D68C35
100%

80%

60%

40%

25%
Blue
#10BBD5
#0D96AA
#0A7080
#064B55
#042F35
Tints of #10BBD5
100%

80%

60%

40%

25%
Primary Colors
Our primary brand colors are white and black. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.
Black
#000000
White
#ffffff
Shades of Grey
#CCCCCC
#808080
#404040
#212123
#161617
Secondary Colors
Green and Red are our 2 secondary colors, directly leaning into a trader first identity, with green being the default accent color.
Green
#00B578
#009160
#00714B
#004830
#002D1E
Tints of #00B578

100%
80%


60%
40%

25%

Red
#D86371
#AD4F5A
#873E47
#56282D
#36191C
Tints of #D86371
100%

80%

60%

40%

25$
Orange
#D68C35
#AB702B
#805420
#553815
#35230D
Tints of #D68C35
100%

80%

60%

40%

25%
Blue
#10BBD5
#0D96AA
#0A7080
#064B55
#042F35
Tints of #10BBD5
100%

80%

60%

40%

25%